Leaders Furniture

It all begins with an idea, let’s bring your ideas to life…

PartPal

As Director of E-Commerce, I led the company's digital transformation, building a fully integrated e-commerce platform that streamlined inventory management, order fulfillment, and online sales. I developed efficient backend systems, established strategic partnerships, and strengthened brand visibility through targeted digital marketing.

Key Achievements:

  • Digitally organized, cleaned up, and published inventory, ensuring accurate product listings and streamlined management

  • Designed and implemented a scalable e-commerce platform with full POS integration

  • Optimized and restructured order fulfillment workflows, training a team to efficiently manage operations

  • Strengthened social media presence and digital advertising, driving customer engagement and sales

  • Established partnerships and sponsorships within the fishing community to expand brand recognition

I successfully built and managed the entire e-commerce department, creating a foundation for long-term operational efficiency and growth. Although the company was sold and rebranded, the systems and processes I implemented remain visible in the website’s structure and functionality today.

As COO of PartPal, I drive the strategy, development, and operations of a platform transforming the auto repair industry. PartPal streamlines the process of finding, purchasing, and installing vehicle parts, eliminating inefficiencies and unexpected costs.

I oversee the website, inventory system, and repair network, ensuring seamless integration between customers, suppliers, and service providers. By leveraging automation and data-driven insights, I optimize inventory management, pricing strategies, and user experience to scale growth and improve accessibility.

Key Achievements:

  • Built and refined PartPal’s e-commerce and repair network, simplifying part sourcing and installation.

  • Developed a scalable inventory system, improving product availability and accuracy.

  • Strengthened partnerships with auto shops, mobile mechanics, and insurers to expand reach.

  • Enhanced logistics and pricing strategies, making repairs more affordable and efficient

PartPal removes the stress from auto repair by delivering a frictionless, transparent, and customer-first solution that connects vehicle owners with the right parts and service—without delays or uncertainty.

As the Director of E-Commerce, I took a deep dive into the furniture industry, company history, and customer experience to develop a tailored digital strategy that aligned with Leaders Furniture’s core values and competitive advantages—particularly their customization options.

I analyzed the existing website, inventory structure, and operational workflows to identify pain points for customers, showroom associates, and the back-office team. From there, I designed and developed a custom-built, scalable website that modernized their online presence while enhancing usability, efficiency, and long-term maintainability.

Key Achievements:

  • Developed a frictionless, modern e-commerce platform that showcases product lines and limitless customization options.

  • Streamlined online shipping logistics, reducing costs for both the company and customers.

  • Created a more efficient backend system, making inventory updates and order fulfillment easier for the team.

  • Trained a dedicated E-Commerce team, to handle customer inquiries and order fulfillment.

  • Innovating with AR technology (Coming Soon)—allowing customers to visualize furniture in their space with real-time customization

The result is a future-proof, scalable e-commerce solution that not only improves the customer shopping experience but also optimizes internal processes, paving the way for continued innovation and growth.

Bearded Bum Adventures

I designed and developed a professional website for AllSouth Insurance Agency, a firm specializing in Medicare and Medicaid services. The goal was to create a clear, user-friendly platform that effectively communicates the agency’s offerings while providing easy access to important information.

The website includes:

  • A structured homepage that highlights key services and company values

  • A dedicated About Us section to establish trust and credibility

  • A blog section to educate visitors on Medicare, Medicaid, and insurance-related topics

  • A contact form for seamless client inquiries and lead generation

The website provides a professional and informative online presence, making it easier for potential clients to understand their options and get in touch with the agency.

I designed and developed a travel agency website for Bearded Bum Adventures, a brand created by two fishing YouTubers looking to offer their audience a seamless way to book vacations and fishing trips based on their favorite destinations and activities.

The website was built to integrate directly with local booking agencies, VRBO, and Expedia, allowing users to effortlessly book flights, excursions, and accommodations in one place. My focus was on creating a user-friendly, efficient, and scalable platform that aligned with the brand's adventurous identity.

Key Achievements:

  • Developed a custom travel booking platform, tailored to the brand’s niche audience

  • Integrated VRBO, Expedia, and local booking agencies for seamless trip planning

  • Designed a clean, intuitive user experience, making trip selection and checkout simple

  • Built a scalable website foundation, ensuring easy expansion for future locations and activities

Although the website has since been heavily redesigned and taken over by a different company, the core functionality and foundational structure I built are still visible in its current form.

Southeastern Fishing Tackle

AllSouth Insurance Agency

Contact Sal

Interested in working together? Fill out some info and I will be in touch shortly. I cant wait to hear from you and learn about your business!